top of page

Pasadena transit 2.0

Transforming urban transit: A case study on improving Pasadena's bus system.

This project focused on improving ridership for the Pasadena Transit System through user-centered research. By conducting in-depth user research and analysis, we aimed to identify pain points and areas for improvement in the existing transit system. By implementing user-centric design solutions, we aimed to enhance the overall user experience and increase ridership for the system.


Through this project, we hoped to create a more efficient and effective transit system that better served the community's needs.


Public Transportation

Case study

Improving ridership for Pasadena transit system


Studio Project (Academic)

Major skills demonstrated

User research, Data analysis, User-centered design, Communication, Strategic thinking, Problem-solving, Collaboration

bottom of page